A job ad aims to spread the word and create awareness about a job opening to a potential candidate. These ads must provide all the necessary information to applicants looking for a job. Similarly, these must reach the right group of people to make an impact.
Based on a survey of various recruiters, the average application completion rate is as low as 10.60%. This means more users today fail to reach the end of an application process, and businesses could lose out on recruiting potential talent.
Tracking the application completion rate helps to hire managers to optimize their recruitment processes and ensure there are no unnecessary drop-offs.